About Rhodes | Leading Community Developer in South Texas

Who We Are

To us, building communities doesn’t stop at providing families with energy-efficient, safe and beautiful homes to live in and inspiring outdoor areas to explore. It’s taking it a step further by being careful stewards of the land, resources, and diverse natural wildlife. It’s providing opportunity for stable jobs through infrastructure for industry and commerce. It’s ensuring every child has access to top-quality schools, from elementary to college-level. Because we know that a great community isn’t built for people. A great community is built by people.

Headquartered in McAllen, Texas, Rhodes Enterprises is the largest and fastest growing mixed-use developer of master planned communities in the Rio Grande Valley. A vertically-integrated organization Rhodes specializes in both single and multi-family home construction, commercial construction, financial services, and property management.

Where We've Grown

Since 2015, an unrelenting care for our community and desire to provide quality places to live, work, and play has driven us to set some audacious goals. Goals we achieved with hard work, integrity, great partners, and exceptional talent on our team.

Combined Growth and Diversification Goals

We recognize that the needs of those we serve are diverse, and our portfolio must evolve to meet them. Our ambitious goals for growth and diversification work hand-in-hand to ensure we meet these needs and set new standards for success.

Key Targets to Achieve by 2027

To achieve our vision, we are focused on the following key metrics, which represent both expansion and quality:

Real Estate & Portfolio Scale:

Our objective is to significantly increase the scale & value of our real estate holdings. We are targeting substantial growth across our entire portfolio.

Specifically, own 1,000,000 SQFT in Rental Property by 2027.

Grow Income-Producing Real Estate assets by 300%.

Annual Transaction Volume:

Close 1,000 Homes Annually (a goal shared between our growth and diversification strategies).

Team & Customer Satisfaction: Exceptional service is at the heart of our mission. We are committed to growing our talented team & maintaining the highest levels of customer satisfaction.

250+ Team Members: We will expand our team to over 250 dedicated professionals, fostering a culture of expertise & collaborationl

95% Customer Satisfaction: We will maintain a 95% customer satisfaction rate across our rental property portfolio, ensuring a superior living experience for our residents.

Our Core Values

Act With Integrity

We believe there is no such thing as compromise when it comes to acting with integrity in everything we do.

Act With Integrity

We believe there is no such thing as compromise when it comes to acting with integrity in everything we do.

Honor Our Team

Our team is the foundation of our business. We honor each other as individuals and professionals, no exceptions.

Honor Our Team

Our team is the foundation of our business. We honor each other as individuals and professionals, no exceptions.

Never Be Satisfied

We endlessly search for ways to continuously improve in every aspect of our business.

Never Be Satisfied

We endlessly search for ways to continuously improve in every aspect of our business.

Best-in-Class Customer Experience

We provide best-in-class customer service every time, with every customer.

Best-in-Class Customer Experience

We provide best-in-class customer service every time, with every customer.

Community Leadership

We take pride in actively engaging in the communities we serve, making them better for our future.

Community Leadership

We take pride in actively engaging in the communities we serve, making them better for our future.

Our Leadership

Nick Rhodes

President / CEO

Nick Rhodes

President / CEO

Jon Rhodes

Executive Vice President Property & Services

Jon Rhodes

Executive Vice President Property & Services

Brad Frisby

Vice President of Land Development

Brad Frisby

Vice President of Land Development

Misty D. Martin

Executive Vice President Corporate Services & Experience

Misty D. Martin

Executive Vice President Corporate Services & Experience

Anissa Hamilton

Vice President Marketing

Anissa Hamilton

Vice President Marketing

Shant Samtani

Executive Vice President Sales

Shant Samtani

Executive Vice President Sales

Christopher Vaughn

Executive Vice President Operations

Christopher Vaughn

Executive Vice President Operations

Sergio Pena

Vice President Finance

Sergio Pena

Vice President Finance

Our Founders

Rhodes was founded with the belief that community is built together. Over 30 years later, the beliefs & ideal set forth by our founders still ring true today.